About us: A Journey of Resilience and Style

In the midst of uncertainty and change, our founder’s story began—a story of grit, passion, and unwavering belief in the power of dreams. After losing her job during the COVID-19 pandemic, she found herself back in her hometown, faced with the challenge of starting over. But where others saw setbacks, she saw opportunity.

With no financial backing from family and limited savings. Armed with just ₹5000, she set out to create her very first collection. It wasn’t easy; she had to knock on countless doors to find trustworthy vendors, skilled tailors, and talented karigars who shared her vision of delivering quality and authenticity.

Her brand is built on values of integrity, hard work, and a commitment to supporting local artisans. From day one, every piece has been a reflection of her journey—raw, real, and unapologetically unique. Bootstrapped and determined, she reinvested every rupee earned back into the business, growing it step by step.

We pride ourselves on the quality and authenticity of each piece. Designed by Ananya Singhania herself, every collection tells a story—a story that speaks of strength, grace, and sophistication. With a keen eye for detail and an unwavering commitment to excellence, we create garments that celebrate the beauty of the everyday woman, while honoring sustainability at the core of our values. We strive to make choices that are environmentally conscious, socially responsible, and ethically sound. 

Every garment you wear from Label Ananya Singhania is a reflection of our commitment to the planet and its people.

What began as a humble vision has now grown into a brand that resonates with women who value quality, craftsmanship, and individuality.

Welcome to our world, where fashion is more than fabric—it’s a movement.